newcars.com

This one was tricky. As an online company that generates leads for car dealers, their name already tells you everything you need to know.

So we went with an abstraction: the mundane made gorgeous. A geometric pattern, familiar to anyone who's ever been in a parking lot. Only one shape stands out. One car. Your car.

The tagline came to us in a dream: a tight three words that act both as a statement about the company and/or as a question posed to the user.

Damn, we're clever. And, yes, we dream about taglines.